來自卓佳瑞豐德永的虎年問候！
2022年，隨著諸多變革持續演化，經濟發展仍面臨一定不確定性，全球已進入與疫情共存的新階段。2021年中國經濟在全球疫情下領跑復蘇，常抓不懈，已經成為中國抗擊疫情下的社會發展新模式。2022年預計有更多經濟體重啟經濟、開放邊境、選擇與疫情共存的模式，服務業可能成為更見起色的領域。以下我想與大家分享瑞豐德永2022年在商業服務領域聚焦的主要方向。
聚焦一：RCEP為疫后全球經濟復蘇注入強勁動力
中美關系已深刻變化，難以快速回到貿易戰之前的面貌，中國的對外貿易必定走向自由貿易區。特別是區域全面經濟伙伴關系協定（RCEP）已于2022年1月1日開始生效。作為世界上規模最大的自貿協定，RCEP在全球面臨疫情挑戰、經濟全球化逆流的艱難時期達成，可見它為推動新一輪的經濟全球化發揮自由貿易的驅動和引領作用。2022年在國際協定新格局下，RCEP必將加速重構全球經濟格局和國際經貿規則，帶動進出口和對外投資，加速中國企業出海并享受到布局東盟市場所帶來的紅利。中國已連續10年保持東盟第一大貿易伙伴的地位。可以預見，2022年東盟地區市場對于中國的跨境企業而言，將顯現更多元的機會。瑞豐德永將利用好集團在亞洲的布局優勢，為中國企業提供一站式海外落地營商支持服務。
設立企業法律實體
如果中國企業想在RCEP自由貿易區開創業務，我們經驗豐富的專業人員可以就實體類型和公司結構提供合理化建議，并根據法律要求注冊實體。包括且不限于擔任駐地秘書并提供注冊辦事處、記錄簿、登記冊、股票證書簿、公章、協助銀行開戶和申請工作簽證等事宜。
我們為想在新加坡、日本、馬來西亞、韓國、越南、泰國、印尼、印度、文萊、澳大利亞、新西蘭等RCEP自由貿易區設立法律實體的中國企業提供相關年度秘書服務。
會計及審計服務
符合當地的財稅合規制度要求，完成月度會計和財務報告、稅務申報和年度審計。
產業園區服務
指導企業科學選址布局，降低投資風險，提升開發效率。
聚焦二：跨境電商賣家新規下的挑戰與機遇
對于跨境電商行業而言，2021年注定不是不平凡的一年，經歷了“封號潮”、“海運運費漲價潮”、“拉閘限電潮”……諸多歷史性時刻，每一個跨境電商賣家也嘗盡了“世事變化”的滋味。合規經營是企業“走出去”的必由之路，其焦點在于“業務合規”及“財稅合規”。面臨日趨嚴格的全球稅務監管政策與環境，跨境電商企業面臨眾多出海合規的挑戰。瑞豐德永憑借3萬多國際貿易客戶服務經驗，向跨境電商賣家在搭建本地化經營架構、規范資金流、充分利用國家出口退稅政策等方面提供專業建議與策略。
跨境電商本土店
對于買家來說，購物體驗放在第一位。從物流時效、售后服務到本土店鋪優先排名，更簡便，傭金低、運費低、結算快、排名高、活動優先、流量傾斜等措施更加受買家青睞。
瑞豐德永團隊利用集團在全球49個城市的服務網絡布局優勢，快速響應并提供本土化落地解決方案，為跨境電商賣家設立本土公司，提供當地董事服務。同時我們還為跨境電商大賣家提供全球布局方案，充分利用雙邊稅收協定，為客戶統籌搭建公司架構。例如：紅籌架構、VIE架構。
跨境電商對外投資備案（ODI）
跨境電商企業賣家未合規收匯，規范公司資金流現象也引起了我們的高度關注。瑞豐德永專業的法律與財務管理團隊緊密合作，協助跨境電商賣家對外投資提交盡職調查、可研報告、投資資金來源情況說明、環境分析評價等前期工作，落實情況說明資料，通過材料對項目的說明論證進行審批。
跨境電商聯合賦能
2021年我們與阿里巴巴、亞馬遜全球開店、WISH、Walmart、OTTO等全球知名跨境電商平臺合作，共同為近30000企業家舉辦了100多場次線上線下專題分享會。通過構建跨境電商完整產業鏈和優質生態圈，以專業服務助力中國跨境電商品牌出海。
聚焦三：“共同富裕”下高凈值私人財富的考量
2021年，無論是高凈值人群還是財富管理專家，都會覺得這一年的財富管理相關政策頻出。海南自貿區、共同富裕示范區的建立、房地產稅立法穩步推進等，這些法律法規或相關政策的變化，都會對高凈值人士的財富產生深遠影響。《民法典》及相關司法解釋的生效，讓更多的人開始關注家族信托財產的獨立性。在第三次分配精神下，保險、信托、慈善基金或成為未來財富管理標配。我們關注這些變化并將與時俱進地完善我們的服務，以更好地滿足客戶多元化的需求。
瑞豐德永為中國企業國際化擴張保駕護航
中國企業“走出去”應全面掌握、積極落實關于當地勞工保護、環境保護、數據和隱私保護、知識產權保護、反腐敗、反賄賂、反壟斷、貿易管制、財務稅收等方面的具體要求。這些挑戰也為瑞豐德永發揮自身專業優勢，彰顯服務價值創造了機會。
瑞豐德永在中國內地有北京、上海、深圳、廣州、杭州、寧波、青島、大連、天津、南京、福州、廈門等12個辦事處，并依托集團國際化專業服務團隊所創造的協同效應，將能夠更好地支持中國企業邁向國際市場施展抱負！
2022年，相信必將更勝一籌！
祝好！
龔彥斌
行政總裁
卓佳瑞豐德永
Greetings for the Year of the Tiger from Richful Deyong!
With the ever-changing situation and uncertain economic development in 2022, the world has entered a new phase of “coexisting with the pandemic”. Last year, China's economy led the recovery from the recession caused by COVID-19 and has become a new model for social development to combat the pandemic. We expect to see more economies restarting, opening their borders and adopting the coexistence model in 2022. We are likely to see more promising changes and improvements in the service sector, in particular. I would like to share with you the key areas of focus for Richful Deyong's business services practice in 2022 below.
Focus 1: RCEP will deliver a strong boost to the post-pandemic global economic recovery
The relationship between China and the US has changed profoundly, and it would be difficult to return to the pre-trade war situation in a short term. Therefore, China's foreign trade is bound to shift towards free trade zones. Notably, the Regional Comprehensive Economic Partnership Agreement (RCEP) took effect on January 1, 2022. The world's largest free trade agreement (FTA), the RCEP was settled at a difficult time, against the challenges of the pandemic and the headwinds of economic globalization. This highlights its importance as a leading driver of a new round of economic globalization. With the newly signed international agreements coming into effect in 2022, RCEP will certainly accelerate the reshaping of the global economic landscape and the restructuring of the international economic and trade rules, driving imports, exports, and foreign investment. Chinese enterprises will be able to cast their nets overseas and enjoy the advantages of the geography of the Association of Southeast Asian Nations (ASEAN) market. Having maintained its position as ASEAN's top trading partner for 10 consecutive years, it is foreseeable that the Chinese cross-border enterprises will find more diversified opportunities in the ASEAN region in 2022. We will leverage our Group's presence in Asia to provide Chinese companies with one-stop business services overseas.
Establishing a Corporate Legal Entity
If a Chinese company wishes to start a business in the RCEP Free Trade Zone, our experienced professionals can provide expertise on the type of entity and corporate structure to set up, and help register the entity in accordance with legal requirements. This includes, but is not limited to, acting as resident secretary, providing a registered office, maintaining record books, registers, share certificate books, official seal, assistance in opening bank accounts and applying for work visas.
We provide annual secretarial services for Chinese companies looking to establish legal entities in RCEP Free Trade Zones such as Singapore, Japan, Malaysia, South Korea, Vietnam, Thailand, Indonesia, India, Brunei, Australia and New Zealand.
Accounting & Audit Services
Monthly accounting and financial reports, tax returns, and annual audits in accordance with local tax compliance requirements.
Industrial Park Services
Guiding enterprises in scientific site selection and layout to reduce investment risk and improve development efficiency.
Focus 2: Challenges and opportunities for cross-border e-commerce sellers under new regulations
2021 was not a particularly good year for the cross-border e-commerce industry. Having experienced unprecendented obstacles, such as account stealing, sea freight price swelling, and power rationing, cross-border e-commerce sellers have learned the hard way how volatile the business environment can be. The only way for enterprises to enter other markets is to proritize business and financial compliance. With increasingly stringent global tax regulatory policies and environment, cross-border e-commerce enterprises inevitably face many compliance challenges overseas. With experience serving over 30,000 international trade clients, Richful Deyong provides professional and strategic advice to cross-border e-commerce sellers to help them build local business structures, regulate capital flows, and fully utilize national export tax rebate policies.
Cross-border E-commerce Local Stores
For buyers, the shopping experience always comes first. Key features include: convenience, low commission and shipping cost, fast settlement, high rank, prioritization of activities and resources. These standards apply to every stage of the customer journey, from logistics efficiency and after-sales service to local store priority ranking.
The Richful Deyong team leverages the Group's service network across 49 cities globally to quickly respond and provide localized solutions, setting up local companies for cross-border e-commerce sellers and providing local director services. We also provide global deployment solutions for large cross-border e-commerce sellers, fully utilize bilateral tax treaties to set up corporate structures for our clients, including red chip structures and variable interest entity (VIE) structures.
Cross-border E-commerce Foreign Investment Filing (ODI)
The phenomenon of cross-border e-commerce enterprises not complying with foreign exchange collection and regulation of company capital flow has also attracted our attention. Richful Deyong's professional legal and financial management teams work closely to assist cross-border e-commerce sellers to submit due diligence, feasibility study reports, investment funds sources, environmental, social, and governance (ESG) analysis and evaluation, and other preliminary work for external investment. We also help sellers compile the explanatory material for implementation, and approval of the project through the materials.
Cross-border E-commerce Joint Empowerment
In 2021, we cooperated with Alibaba, Amazon, WISH, Walmart, OTTO, and other internationally renowned cross-border e-commerce platforms, and jointly held overr 100 online and offline seminars for nearly 30,000 entrepreneurs. By building a complete industry chain and quality ecosystem for cross-border e-commerce, we provide professional services to help Chinese cross-border e-commerce brands establish their footprints abroad.
Focus 3: Considerations for High Net Worth Private Wealth Under "Common Wealth" Target
Both high net worth individuals (HNWIs) and wealth management experts will regard 2021 as a year that introduced numerous wealth management-related policies. It was marked with the establishment of the Hainan Free Trade Zone, the Common Wealth Demonstration Zone, and the steady promotion of the real estate tax legislation. The amendments of these laws and regulations will exert a profound impact on the wealth of HNWIs. With the Civil Code and related judicial interpretations in force, more people are beginning to pay attention to the independence of their family trust property. Under the spirit of “the third distribution”, insurance, trusts, and charitable funds may become the standard of wealth management in the future. We are observant of these changes and will keep abreast of the times to continue enhancing our services to better meet the diversified needs of our clients.
Richful Deyong Escorts Chinese Companies' International Expansion All the Way
Chinese companies going global should fully grasp and implement the local requirements to protect local labor, environmental, data and privacy, and also intellectual property. Enterprises should also ensure compliance with relevant regulations in terms of anti-corruption, anti-bribery, anti-monopoly, trade control, and financial taxation. These challenges posed to businesses are also opportunities for us, Richful Deyong, to leverage our expertise and demonstrate our value.
With 12 offices in Mainland China, including Beijing, Shanghai, Shenzhen, Guangzhou, Hangzhou, Ningbo, Qingdao, Dalian, Tianjin, Nanjing, Fuzhou and Xiamen, together with the synergy of the Group's international professional services team, we will be able to better support Chinese companies to pursue their ambitions of international expansion!
Richful Deyong will continue to excel in 2022.
Best wishes,
Micael Gong
CEO
Richful Deyong, A Tricor Company